MedTech & E-health Strategy
Your approach into the German market
Not only if you are offering / launching a “healthcare app”: Each business in the medical field is affected by digital transformation. How are the dynamics and customer expectations changing in your segment and for your target groups?
What has an impact on your business model today and tomorrow? I support you as well in understanding and addressing the specific regulations and behaviors of the German Market.
Relevant info at the right touchpoints
For manufacturers, trade, homecare, service providers: Based on a clear positioning I help you to communicate your uniqueness and establish customer dialogue at the right touchpoints.
Use a 360° perspective in order to validate (or develop) your positioning in the competitive landscape. Communicate your USPs with a clear, consistent approach – and with using appropriate wording plus channels.
Medical / education marketing
Make a difference with content
Medical solution vendors distinguish themselves from pure “box movers” with an individual asset: Their unique know-how as added value.
Plus, sharing high quality content is an important qualifier to establish and intensify enduser / patient communication.
Jointly we are identifying your special competitive approach by using your knowledge and shaping medical education and training offers in order to support your brand recognition.
I support you in doing the right things right
The topics, themes and services mentioned are an excerpt of my portfolio.
Your advantage: An experienced partner with widespread business practice, proven track record and an entrepreneurial approach.